In the world of modern marketing and communications, the ability to communicate your message in a targeted and effective way to a specific audience is more important than ever. Narrowcasting or digital signage is a powerful tool to do just that.

More and more companies are therefore investing in digital signage. But what exactly is digital signage? And why should companies consider investing in this technology?

What is narrowcasting?

Narrowcasting is a form of communication in which specific messages are distributed to a specific audience at specific locations and times. Unlike broadcasting, where a message is broadcast to a wide audience, narrowcasting targets a targeted audience located in a particular place, such as a store, office, hotel lobby, or waiting room.

The benefits of digital signage

Targeted Communication

One of the key benefits of digital signage is the ability to tailor your message to a specific audience. By showing relevant content to people in a specific location, you can significantly increase the engagement and impact of your message.

For example, think of sales performance figures that you show only in the sales department. Or key figures that have to do with production and are therefore only shown in the production department.

Interactivity

Narrowcasting allows you to interact with your audience through touch screens, QR codes or mobile apps. This allows you to collect valuable feedback, engage users with your products, service or business and even offer personalized experiences.

Flexibility and timeliness

With narrowcasting you can quickly adapt your message. This makes it a flexible communication tool that allows you to respond to current events.

For example, you can adapt your message to changing needs, trends, or seasons. This ensures that messages always remain relevant and current, which increases the effectiveness of communication.

Improved customer experience

By providing relevant information, promotions, or entertainment in strategic locations, you can improve the overall customer experience and keep customers engaged with your brand or product longer.

For which companies is digital signage interesting?

Narrowcasting is particularly interesting for companies that:

- Have a physical location where they can interact directly with customers, such as stores, restaurants, hotels, or health care facilities.

- Want to tailor their message to a specific audience at a particular location or time.

- Want to foster interaction and gather valuable feedback from their audience.

- Want to be flexible in updating and adapting their communication content.

- Want to improve the overall customer experience and strengthen their brand.

In short, digital signage is a valuable tool for delivering targeted and impactful communications to a specific audience at the right time and place. Good to know: some vendors only provide digital signage software, which means you have to arrange screens yourself with another party. Other parties, such as MediaMyne, provide complete solutions. Decide for yourself what you are most comfortable with and take that into account during orientation.

Has your savings account thinned out considerably recently? And are you now forced to make a major expense (again)? Then you may be short of money. In that case, borrowing money is an excellent solution. But this must be done responsibly, of course. Usually you get the choice between a personal loan or revolving credit. While almost all of us have heard these terms at least once, few people really know the difference between the two. How do you make the right decision? And how do you make sure you don't cut yourself off financially?

Borrowing responsibly is how you do it

Borrowing money is still somewhat of a taboo subject. Most people have grown up with the idea that borrowing is bad. However, nothing could be further from the truth. Borrowing does indeed cost money. It is cheaper to save for yourself. Provided it is done responsibly, there is nothing against it. But it is important to make the right decisions.

Fortunately, lenders are already helping tremendously with this. For example, you can't borrow an unlimited amount of what you want. Based on your monthly income and expenses, they calculate the maximum amount you can borrow. This way you know for sure that you can also pay everything back and that you don't risk getting into trouble.

We like to think of borrowing as reverse saving. If you have a big savings goal, you will put away a monthly amount to achieve it. With borrowing, this goes the same way. Only then you will have the amount in your account sooner and then pay back parts of it yourself. In other words, reverse savings.

Consider carefully whether you really want to grab the maximum loan. If the lender has determined that this is your absolute maximum, it also means that there is very little further slack. Therefore, it may be nicer to borrow a little less than the maximum.

Differences between a personal loan and revolving credit

A personal loan is a loan where everything is fixed. This gives you a lot of extra security. The interest rate is fixed, the term is fixed and you know exactly how much you are going to pay monthly in principal and interest. This gives a lot of extra peace of mind. Moreover, this is a very good option for people who know they are having trouble making their loan payments on time. Now they have a good stick to keep themselves from getting into debt. With a personal loan, however, it is important that you know in advance how much money you need.

A revolving credit gives much more flexibility. You determine the limit together with the lender. This depends on your income. You also discuss what monthly repayments and interest will be paid. Furthermore, you get to decide how much you withdraw. Even after repayment you can withdraw again. The interest rates for revolving loans are not fixed and are usually higher than for personal loans. 

The Breil watch has been made in Italy since 1939. This brand was known as one of the first brands with an extensive collection of so-called pilot watches. It has taken 3 years before they brought the first watches officially on the market. Meanwhile, this brand is indispensable from the worldwide collection of various jewelers and department stores. A funny fact what happened behind the scenes is the following. The watches were from 302 meters height of the Eiffel Tower down thrown to test whether they were strong enough. Through this test, the brand has reached the international media and they could quickly put their name on the market. Only since 2009 they also put strong on making ladies watches. This ensures that couples match exactly the same brands.

Breil watch a luxury design for men

The Breil watch for men is often cast in a luxurious look. There are models where the hands with Swarovski crystals are made. They also often have a sleek appearance of precious metal and steel made. Often there is chosen for a dark background. This ensures that the watch is present, but not too much distracting from the outfit. It is also an affordable brand where you can use high quality. Most men are very pleased and therefore have several of these watches in the house. The prices range between 100 and 300 euros which is not crazy much for a watch. There are often nice features such as date display or a stopwatch. They are often waterproof up to 100 meters so you don't have to take them off while swimming or showering.

The background of this brand

The Breil watch is one of the oldest watch brands on the market. They have made news by throwing the watch from the eiffel tower to the ground. This way they could exactly test the high quality that they want to offer. In the early 90s, these watches were widely seen on television and several famous people wore these watches. Finally, around 2001 they also started designing watches for ladies. These were mostly champagne colored and available worldwide since 2009. Then also the famous bloom edition came out that is still worn by many women. Nowadays there is also more and more chosen for the metal color among the women. That's why the majority of the women's collection today consists of them. Of course, the champagne variant and the leather strap with gold movement are still available.

What distinguishes the Breil watch ladies from other watch brands?

The Breil watch ladies was originally always a champagne like watch. In recent years, more and more women like silver and metal color because it matches best with different outfits. In general, the watches have unique shapes such as an oval or rectangle in various gradations. Most models are a bit smaller because women often want to wear other jewelry as well. Also, the weight is a lot less so they do not experience it as heavy. With the emerging diversity there is also working hard on a unisex collection. This means that women can soon expect a tougher version. Some models have diamonds in the edge that give them an extra striking character. However, the unique shapes are why women often choose this brand. They have a different watch as their girlfriends.

Why people choose a Breil watch

The Breil watch is a well tested watch that has a lot of resistance. Also, most models are waterproof to sun 100 meters. In addition, there is only used high quality. Because this brand sells its watches worldwide, they are also very affordable. The production can go up and the more they buy the cheaper they can do it. There are also models where lighting is built in so you can see the time in the dark. Sometimes the lights are turned on by themselves, but there are also models where you have to press a button on the side of the watch to turn it on. With the chronograph you can measure a covered distance in steps of 1 second up to 60 minutes. So you know exactly how many kilometers per hour you are going as an example.

The advantages of this famous Italian brand

The Italian brand which designs the Breil watch is a known and reputable company. Besides watches they also have an extensive collection of jewelry for men and women. They are also in the leather business and make various beautiful accessories. Glasses of this brand have also been very popular for years. It is part of the Binda group which has several major brands under its belt. Therefore they also give 2 years warranty on the movement of the watch.

A brand known worldwide

The advantage of the Breil watch is that they work with several major brands. In this way they can deliver an affordable watch with high quality. This ensures that consumers who have less to spend can also buy a good watch. The unique Italian design is well appreciated by men and women. The target group is focused on adults so everything between 18-99. This ensures that you can have a casual and perhaps business look with this watch.